In the industry since 2004
Over 20 years of go-lives.
One conclusion. 🚀
Every project the same: the stress before go-live. The fear of forgetting something. That's why I built Launch Checklist.
Sebastian Schmal
Founder · Web & TYPO3 Developer · SEO Expert
Idstein · Rhine-Main Region · Germany
600+ projects20+ years of experienceTechnical SEOTYPO3WordPressFrontend DevelopmentPerformance OptimizationAccessibility
600+ projects20+ years of experienceTechnical SEOTYPO3WordPressFrontend DevelopmentPerformance OptimizationAccessibility
600+ projects20+ years of experienceTechnical SEOTYPO3WordPressFrontend DevelopmentPerformance OptimizationAccessibility
600+ projects20+ years of experienceTechnical SEOTYPO3WordPressFrontend DevelopmentPerformance OptimizationAccessibility
Why Launch Checklist exists
I've been building websites since 2004. What started as a passion for TYPO3 has grown over the years into a comprehensive specialization in technical SEO, performance optimization, and complex web development. More than 600 TYPO3 projects and numerous WordPress builds have come out of that time — from small websites to extensive enterprise solutions.
With every launch, the same ritual: dig up old checklists from past projects, skim blog articles, hope nothing was forgotten. Was robots.txt updated for production? Is the HTTPS redirect working? Are the meta tags set? The devil is in the details — and a single forgotten item can cost hours or days of work.
Launch Checklist is my attempt to pour all this experience from two decades of web development into a tool that actually helps: check off tasks, automatic verification in the background, team collaboration. Not a static text list, but a dynamic tool. So my team and I don't forget anything anymore — and so you don't have to either.
Where I learn something new every day
Launch Checklist emerges from daily work with different clients — and from the experience of over 600 projects across three companies.
Tools & software I work with daily
From over 20 years of web development and technical SEO — a selection of tools whose insights flow directly or indirectly into Launch Checklist.
What matters to me
Privacy First
No external trackers, no Google Fonts CDN. GDPR-compliant from day one.
From real-world practice
Every task in the checklist is based on real experience from over 600 go-lives.
Free to start
The Quick Check is completely free. The full checklist can be tested for 30 days without signup.
Actively maintained
Developed and versioned with GitLab CI/CD. New checks and tasks are continuously added.
Ready for your next go-live?
Start for free with the Quick Check or the full checklist — no registration required.